Blogging on Squarespace

In case you delete your blog template, I’ve added the instructions below. And here’s a Squarespace blogging article with all you need and more.

Writing your Post

• Do your research! Google likes high-quality content. As easy as it is to just use ChatGPT to create the whole post, it will be much better if you give it some copy you’ve written and some research to work with. Adding links to other resources throughout your post will make your post much better. Using your own voice and your point of view will make it connect better.

• You can tell ChatGPT if you want it more casual, friendly, etc.

• Break it up and make it more interesting with subheads, lists, bullets, images, and quotes

• The best way to optimize for SEO is with high-quality content. Don’t overstuff it with keywords. Just write naturally.

• You’ll want a minimum of 300 words. The highest-ranking posts are usually 1500 words or more.

Writing Resources

• Capitalize your headlines using AP style (used by most media companies): https://capitalizemytitle.com/style/AP

• Headline analyzer: https://coschedule.com/headline-studio/

• Emotional headline analyzer: https://aminstitute.com/headline/

• Character counter (headlines should be 50-60 characters for SEO): https://wordcounter.net/character-count

• Add the Grammarly extension to your Chrome browser: https://www.grammarly.com/

Choosing Images

• Use high-quality images that reflect your brand. Avoid clichés. Choose ones that add value and emotion, not just repeat what you’ve already said.

• Optimize your images so they’re under 250kb. Just drag and drop to instantly process and download them here: https://bulkresizephotos.com/en?type=filesize&filesize=299000&quality=90

• Some good sites for free images are: pexels and unsplash.

• My fave for paid images are: shutterstock and istockphoto. Or go all Canadian 🇨🇦

Add Your Post to Squarespace

1. DUPLICATE this template.

2. Go into the blog post SETTINGS and add your image and copy in your title for the URL. Be sure your headline includes the main keyword you’re targeting in this post.

3. Save that and go into the post. Add your headline, text and images.

4. Be sure to add a call to action at the bottom of the page and change the button link if necessary

5. SEO - in the settings is an SEO tab where you can add a keyword-rich page title and description.

6. Publish it!

Body copy is p2. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.